That's precisely why Better Homes and Gardens Real Estate Service developed the Home Marketing System. Available at McGinnis Better Homes and Gardens, our Home Marketing System is a program designed to help:Obtain the best possible price for your home with the most favorable terms in the shortest period of time with the least inconvenience to you.The Better Homes and Gardens Home Marketing System is a planned, systematic approach to selling your home.You are an integral part of our Home Marketing System. Linda depends on your knowledge of your home and neighborhood in combination with her own to help attract the right buyers to your door.Linda starts by carefully reviewing the features of your home with you. Then she discusses the special characteristics that make your home stand out in a crowd. You see, she realizes it doesn't matter to you who brings you the right buyer, what matters is the right buyers get there. And that's why the Home Marketing System is so important: With it, other local real estate professionals as well as other professional associates across the United States can be made aware of the availability of your beautiful home.

Preparing your home for show

   For over 70 years, Better Homes and Gardens magazine has been a trusted source of home and family information. Linda of McGinnis Better Homes and Gardens Real Estate Service can employ that same kind of expertise to help you prepare your home for show.As you discuss the various features and characteristics of your home, she can help you look at it from prospective buyers' viewpoints. You’ll appreciate Linda’s professional tips on how to make your home more appealing from the curb. And she can help you determine cost-effective ways to increase interior buyer appeal. Then, as she introduces prospective buyers to your home, she can spotlight its special features.

Establishing a listing price

   The Home Market Analysis will help establish a realistic price range for your home. With the Better Homes and Gardens Home Marketing System, Linda and you can set the market price range for your home and she can show you how your goal determines the actual listing price.If you want to sell quickly, your home should probably be listed on the lower end of the price range determined by the Home Market Analysis.

Getting Buyers to your door

   The Better Homes and Gardens "FOR SALE" sign in your yard is one of the visual signals that your home is on the market. The entire sales force will be made aware of your home’s availability and its special features and characteristics. An open house may be held to introduce our sales force to your home. And what's more, Linda will introduce your home to professional associates throughout our local real estate community. Prospective buyers may be found by many other firms, so Linda will mobilize the entire real estate sales force to find just the right buyer for your home.Buyer open houses, monthly newsletter inserts, highlight cards mailed directly to buyers who are interested in homes like yours, special features flyers to help viewers spot and remember your home's unique characteristics, and a carefully planned local neighborhood awareness campaign are some of the options Linda will select from in designing a strategy to market your home.You see, successfully marketing a home calls for property exposure on both local and national levels. Local activities will work in conjunction with competition is created for your home.

   Just as the yard sign is only the beginning of the strategy to market your home, so is finding the right buyer only the beginning of Linda’s efforts to help you achieve your home-sale goals.Linda will shop for financing options with the most favorable terms for you. We'll pre-qualify buyers before they make their offers to help you avoid the risk of having the deal fall through later on.And when the right buyer is ready to make an offer, Linda will personally present that offer with a purchase agreement.

At McGinnis Better Homes and Gardens we also market your home at the malls, on TV and on the Internet to give your home the most coverage possible.